Privacy Policy

Last updated: April 5, 2021

Authentic, LLC (“Company”, “we”, or “Us”) is committed to respecting your privacy.  We have adopted this Privacy Policy to describe how we collect, use, and retain personal information to enable us to do business with you and improve our services. “Personal Information” includes any information that relates to, identifies, or can be used to identify, contact, or locate the person to whom such information pertains. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us.  

The terms of this Privacy Policy as well as the Terms of Use apply to Company’s Site: https://www.authentic.co/ the “Site”, unless different terms are otherwise specified or provided to you.

By using this Site, you understand and agree to the terms of this Privacy Policy. This Site is operated in the United States and may be accessed abroad. For data protection purposes, Company is the controller and, unless otherwise noted, is also the processor of data. Personal Information collected may be retained and may be stored, processed, accessed, and used in jurisdictions whose privacy laws may be different and less protective than those of your home jurisdiction.

We do not sell, rent, or share your Personal Information to or with third parties in any way other than as disclosed in this Privacy Policy.

UPDATING YOUR PERSONAL INFORMATION AND PRIVACY PREFERENCES

Upon request, Company will provide you with information about whether we hold, or process on behalf of a third party, any of your Personal Information. To request this information please contact us at [email protected].

You have the right to access and correct or revise your Personal Information and privacy preferences at any time by contacting us at [email protected]. We will respond to your request within a reasonable period of time. 

WHAT PERSONAL INFORMATION WE COLLECT AND RETAIN FROM CUSTOMERS

In order for us to (i) provide you with the services and functionalities offered via the Website, (ii) engage in troubleshooting activities, and (iii) improve upon the Website’s performance, safety and security, we may collect and process some or all of the following types of information about you through the means discussed below.  

When you visit this Site, some Personal Information may be collected automatically as part of the Site’s operation. This information may include your IP (Internet Protocol), your browser type, access times, the website that referred you to us, and navigational information such as the pages you view on the Site. We collect information about your use of the Site and our other customers in the aggregate to learn more about how our Site is used by our customers in order to improve our service and our Site.  

When you register online with us, we collect the Personal Information you provide to us, including your name, address, job title, company name and company type, phone number, email address, and password. You may choose not to provide this information by not registering with us; however, certain products and services on the Site are only available to you upon registration. Registration enables you to access higher resolution content. 

If a password is used to protect your account and Personal Information, it is your responsibility to keep your password confidential.

PERSONAL INFORMATION WE COLLECT AND RETAIN FROM CONTRIBUTORS

In addition to the Personal Information collected from general users of the Site, if you contribute content to us for licensing you may be asked to provide your Personal Information such as your name, phone number, primary address, and email address. We may verify this information by asking you to upload a scan of a government issued ID (which will be stored securely on our servers). 

In order to pay you and report sales to you, you will be asked to provide certain Personal Information such as payment information, payment method, payment emails, and tax information.

Some of this information is mandatory and if you choose not to disclose, we may not be able to engage in any activity with you.

EUROPEAN UNION USERS

European Union data protection law requires a “lawful basis” for collecting and retaining Personal Information from citizens or residents of the European Economic Areas (“EEA”).  Our lawful basis for collecting such information about you is permitted under Article 6, Sections 1(a), 1(b), 1(c) and 1(f) of the EU general data protection regulation 2016/679.

HOW WE USE YOUR PERSONAL INFORMATION

When you license content from us, we collect your username, password, full name, telephone number, email address and postal address, company name, company title (if applicable), credit card number, and other Personal Information to process your orders and complete the license transaction, for license transaction history record keeping purposes, or to receive products or services. Your email address is used to confirm the licensing transaction.

We may contact you using your email or other Personal Information to respond to customer requests and inform you of special offers services.

We may ask you questions relating to your user preferences in order to better serve you and improve the use of our Site. Providing information regarding your usage and preferences is always voluntary. 

We may contact you to administer promotions or sweepstakes you enter and notify you of the results.

We collect Personal Information regarding your orders, your use of the Site, and other account information as part of your sales history with us. 

We may disclose to carefully-chosen third parties navigational and transactional information in the form of anonymous, aggregate usage statistics and demographics, but only in forms that do not reveal your identity or other confidential information. 

We may contact you to investigate or take any action regarding illegal activity or any violations of our terms of service.

We may disclose Personal Information if required by law (for example, to comply with a subpoena, warrant, court order, or legal process) or when necessary to protect our rights, avoid litigation, protect your safety or the safety of others, investigate fraud, and/or respond to a government request. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

ABOUT COOKIES

When you visit Company’s Site, a text file called a cookie is placed in the browser directory of your computer’s hard drive. A cookie is information that a website can store on your web browser and later retrieve. The information that cookies collect includes the date and time of your visit, your registration information and your navigational and licensing information. It allows the web browser to recognize the pages you have been to when you are visiting the Site and allows you to quickly return to viewed pages. We may also use “web beacons” that monitor your use of our Site. Web beacons are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP  address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. 

When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our e-mail. 

You may adjust your browser to reject cookies from us or from any other website. Additionally, by setting your web browser to display HTML e-mails as text only, you may be able to prevent the use of some web beacons. Please consult the “Help” section of your browser for more information.

GOOGLE ANALYTICS DISCLOSURE

Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website.

We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. We have enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information.

We do not combine the information collected using Google Analytics with Personal Data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/

You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout

HOTJAR DISCLOSURE

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

ADROLL DISCLOSURE

Our site also uses technologies of third-party partners such as NextRoll to help us recognize your device and understand how you use our site(s) so that we can improve our services to reflect your interests and serve you advertisements about the products and/or services that are likely to be of more interest to you. Specifically, NextRoll collects information about your activity on our site(s) to enable us to:

• Measure and analyze traffic and browsing activity on our site(s).

To read more about the technologies used by [NextRoll/our partner] and their cross device capabilities please refer to NextRoll’s Privacy Notice.

Opting-Out 

Our partners may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit you to block such technologies. For this reason you can use the following third party tools to decline the collection and use of information for the purpose of serving you interest based advertising:

• The NAI’s opt-out platform
• The EDAA’s opt-out platform
• The DAA’s opt-out platform

DIRECT MARKETING

If at any time you decide that you do not want to receive marketing emails from us you will have the option of opting out and/or unsubscribing from our emails and mailing lists by adjusting your “Personal Information Preferences” as follows: (1) checking or unchecking the appropriate box on your online registration form or (2) sending an email to [email protected]. If you chose not to receive marketing emails, you may continue to receive transactional or account emails (e.g., purchase confirmations and account balance statements).

FORUMS & OTHER INTERACTIVE SERVICES

Our websites may include discussion forums or other interactive areas or services, including blogs, chat rooms, bulletin boards, message boards, online hosting or storage services, or other areas or services in which you or third parties create, post or store any content, messages, comments, materials or other items on the sites (“Interactive Areas”). If you use an Interactive Area, you should be aware that these areas are open to the public and any personal information you post or provide at registration may be viewable by others. We are not responsible for personal information you submit in connection with the Interactive Areas, nor are we responsible for how others might use that information, including to send you unsolicited messages. Interactive Area postings may be retained indefinitely. If at any time you would like to remove a posting, please email us at [email protected]. Keep in mind that removal of a posting from an Interactive Area does not mean that the posting will be deleted from our systems.

DATA RETENTION 

All information, including Personal Information, collected by us is stored on servers and systems located in the United States, which servers are licensed, owned, and/or maintained by us.  We make no representation or warranty with respect to any duty to permanently store any information you may provide or that we otherwise collect about you.  We strive to keep our processing activities with respect to your Personal Information as limited as possible.  In the absence of specific retention periods set out in this Privacy Policy, we will retain the information we collect from or about you only as long as necessary to provide you with the Website or our services, which includes for the duration of, but could extend beyond, your active participation on the Website, or as otherwise set forth in this Privacy Policy, and to the extent set out in this Privacy Policy and as necessary to comply with our legal and/or statutory obligations, resolve disputes, enforce our agreements, and protect our legal rights. Additionally, we may retain indefinitely any aggregated, anonymized, or pseudonymized information which we may collect and maintain, and may from time to time transfer or merge your information collected off-line to our online databases or store off-line information in an electronic format.  By using the Website and providing us with information (including Personal Information), you waive any claims that may arise under your own or any other local or national laws, rules or regulations or international treaties.  We may from time to time transfer or merge your information collected off-line to our online databases or store off-line information in an electronic format.  This Privacy Policy applies to your information for as long as your information is in our possession, even if you terminate or discontinue your use of the Website.

If you are a contributor and have submitted model or property releases with any content, we will retain the releases to comply with our legal obligations, dispute resolutions, licensing transactions, or to enforce our contractual obligations. We will not publicly disclose any Personal Information regarding any model. 

YOUR RIGHTS REGARDING YOUR INFORMATION

In certain circumstances, you have the right to access the Personal Information that we hold about you and to correct, update, or request deletion of your Personal Information.  Prior to the fulfilment of your request concerning your Personal Information, we will ask you to verify your identity before we can act upon your request.  Even after your request we delete your Personal Information, we may retain certain information as required by law or as necessary for our legitimate business purposes.

More specifically, you have the following rights:

• The right to require free of charge (i) confirmation of whether we process your Personal Information and (ii) access to a copy of the Personal Information retained;
• The right to request proper rectification, removal or restriction of your Personal Information;
• Where processing of your Personal Information is either based on your consent or necessary for the performance of a contract with you and processing is carried out by automated means, the right to receive the Personal Information concerning you in a structured, commonly used and machine-readable format or to have your Personal Information transmitted directly to another company, where technically feasible (data portability);
• Where the processing of your Personal Information is based on your consent, the right to withdraw your consent at any time without impact to data processing activities that have taken place before such withdrawal or to any other existing legal justification of the processing activity in question;
• The right not to be subject to any automatic individual decisions which produces legal effects on you or similarly significantly affects you; and
• The right to take legal actions in relation to any breach of your rights regarding the processing of the Personal Information, as well as to lodge complaints before the competent data protection regulators.

As far as we process your Personal Information on the basis of our legitimate interests, you can object to processing at any time. If you object to such processing, we ask you to state the grounds of your objection in order for us to examine the processing of your Personal Information and decide whether to adjust the processing accordingly.

SECURITY OF OUR DATA

Whenever you submit an order to us, you can do so over a secure (i.e., encrypted) connection. This ensures that your personal information is not at risk. Additionally, we use https://stripe.com/ to encrypt your credit card information and store it in a secure location, which can be accessed only by authorized personnel. Stripe’s privacy policy can be found here: https://stripe.com/privacy. As no method of transmission over the Internet, or method of electronic storage is 100% secure, while Company uses commercially reasonable methods to protect your personal information, we cannot guarantee that it is absolutely secure. In the unlikely event that an unauthorized third-party compromises Company’s security measures, Company will not be responsible for any damages directly or indirectly caused by an unauthorized third party’s ability to view, use or disseminate your information.

CALIFORNIA USERS

Under California Civil Code Section 1798.83, California customers are entitled to request information relating to whether a business has disclosed personal information to any third parties for the third parties’ direct marketing purposes.  As explained elsewhere in this Privacy Policy, we will not sell or transfer your personal information to third party companies for their direct marketing purposes without your consent.  California customers who wish to request further information about our compliance with this statute or who have questions more generally about our Privacy Policy and our privacy commitments to our customers and Website users should not hesitate to contact us at the address or phone number below.

REVIEWING, UPDATING, OR CORRECTING YOUR INFORMATION

If at any point you wish to access your personal information to (1) change your preferences, (2) review the accuracy, or (3) correct, supplement or modify your information, you may make a written request to [email protected]. 

CHANGES IN PRIVACY POLICY

Company reserves the right to amend the Privacy Policy from time to time at its sole discretion on the home page of the Site when we make material changes to this Privacy Policy prior to the change becoming effective. 

LINKS TO THIRD PARTY SITES

Our Site includes links to other sites whose privacy practices may differ from those of Company. If you submit personal information to any of those sites, your information is governed by their privacy policies. Please review the privacy policy of any Website you visit. Company makes no representations or warranties with respect to, nor is Company responsible for the privacy policies of, any Third-Party Sites.  If you decide to click on any such links or access any Third-Party Sites appearing on the Website, you do so at your own risk.

SOCIAL MEDIA

On some pages, we allow you to share Personal Information with third parties, such as social networks like Facebook. In these instances, you are agreeing to the data being shared, and the shared data is subject to the privacy policies of the third parties. We do not control and do not assume any responsibility for the use of personal information by such third parties. For more information about the third party’s purpose and scope of their use of personal information in connection with sharing features, please visit the privacy policies of such third parties.

REFERRAL PROGRAM EMAILS

If you choose to use our referral service to tell a friend about our Site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the Site. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact [email protected] to request that we remove this information from our database.

CHILDREN

We do not intend to solicit or collect Personal Information from anyone under the age of 18. If you are under 18, do not enter information on this site or engage our services. If you believe a child of yours under the age of 18 has entered Personal Information, please contact [email protected] to have the data removed and terminate the child’s account.

CONTACT INFORMATION

Individuals located in certain countries, including the European Economic Area, have certain statutory rights in relation to their Personal Information. Subject to any exemptions provided by law, if you live in this area you have the right to request access to your Personal Information, as well as to seek to update, delete, or correct this Information.

You can contact us by emailing [email protected] on the Site.