A good perk can make your company stand out in a sea of job descriptions and motivate existing workers to stay on board longer.
Perks are well known to lift workers’ happiness and comfort levels. Of course, you needn’t offer the legendary perks that Google does like free food, workout classes and access to trained massage therapists to compete in the job market.
Here are 8 perks that provide value without breaking the bank.
1. Flexible work hours.
Giving employees have a say in when they work doesn’t cost a thing and lets them feel empowered. Plus, it’s a fantastic perk for parents or students who are juggling school and schedules. Options include a compressed schedule (four ten-hour days) or the chance to work remotely.
2. A relaxed dress code.
Again, here’s a perk that takes nothing away from the bottom line and is something that most employees will appreciate. You could start with the typical “casual Friday” or let workers dress down on a day they aren’t scheduled to spend any time with clients.
3. Become a dog-friendly office.
Employees in dog-friendly offices collaborate more, are less stressed, happier to work overtime, and less likely to skip work according to a study by Central Michigan University. Of course, transitioning to a dog-friendly space is a big undertaking that requires some prep work. Start off by forming a dog committee of both owners and non-owners. The Bark published a great how-to on getting started.
4. Help repay student loans.
Startups and small businesses often attract young workers, many of whom are just out of school. Considering that many bachelor-level graduates leave school with hefty student loan debt, this is a serious recruitment and retention tool. The best way to get this done is through a service like Tuition.io, Gradifi or EdAssist. These companies acquire funds from you (say, $1,000 per year) and then apply it to various student loan services, on behalf of employees.
5. A commuter stipend.
If your company is in a large city, consider a small monthly bonus to help with commuter expenses. This could include Lyft or Uber rides as well as public transit.
6. A welcome kit of branded swag.
Put together a welcome package including a branded water bottle, notebook, and a hoodie or T-shirt. It’s a small, effective way to say “Welcome to the team.” You’ll likely see the hoodies or shirts around the office on casual Friday.
7. In-house activities.
I once worked for a small company that had monthly, in-office activities that occurred after hours. One month it was board game night. The next month it was whiskey tasting. This is a great way to build cohesive, bonded work culture.
8. Offer food.
Large companies offer employees no-cost vending machines and 24-hour access to prepared hot meals. You can do this on a much smaller scale by stocking up on bulk items and keeping containers in break areas full of pretzels or granola bars, with free drinks in the fridge.
Perks are just the icing on top of a great job
Of course, you don’t have to match the big companies to create perks that attract and retain great workers. After all, working for a small company is already rewarding for the type of worker who likes to be hands-on and influence the direction of a growing enterprise.
But even as a small company, it pays to show workers and potential hires that you take their happiness seriously. While pay, location and hours help applicants choose a job, on-the-job perks give them a reason to stay longer once hired.
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